Walt Disney is one of the most popular institutions when it comes to children’s films. The text ‘Walt Disney’ is written in a unique and special style, as it is not the plain typical Arial font, this suggests the institution is somewhat different in contrast to other institutions like Warner Brothers. In addition, the font is quite girly, which suggests to the audience that the films made are generally targeted to girls – fairytales/modern fairytales. The use of colour on the Walt Disney logo is mainly dark blue which suggests night time, this will connote to the audience magic, as magic is generally taken place at that time. The colours itself is also quite dreamy and fantasy which again, connotes fairytales and fictional characters. The glowing castle at the centre of the logo connotes to the audience that Walt Disney produces fictional and unrealistic movies as castles are known for ‘prince and princesses’ homes. Moreover, the castle implies to the audience that Walt Disney’s target audience is mainly young girls as the castle on the logo appeals to young girls who dreams of becoming princesses. Furthermore, the institution has used a castle for their logo because the audience is familiar with the castle, Disney is known for the fairytale like castle, as well as adults, young children will be able to recognise the castle immediately and will be attracted to the film because of the castle and knowing the fact, the film is produced by Walt Disney. Overall, the Disney logo is appealing because it is ‘pretty’, the dark background and the glowing castle connotes to the audience mysteriousness and a ‘new world’ – fairytale. The logo looks unrealistic, as everything seems to look ‘perfect’ but at the same time, it looks creative.
Tayla analysis of Universal can be found here: http://taylaastleyasmedia.blogspot.com/
Chloe's analysis of Summit Entertainment can be found here: http://chloeastleyasmedia.blogspot.com/
Good team work and collaboration
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