The Pitch:

Work completed individually:

Below is the pitch we have presented out together to our classmates and the teacher:

Our institution logo (shown in the presentation) is called 'On Air' productions. The colours we have chosen to use suggest danger, power and energy as the logo looks like solar flames and fire. As a group we have decided to name our film “The Black Apple”, we have named the film this as “Apple” is the main concept of our film – being inspired by the film Snow White. In addition, the “Black” represents evilness, death and applies the enigma code theory – questions the audience.

Summary of our film:

Set in a mystical village, the story retells the classic story of Snow White, but with a thrilling twist to it. The adventure unfolds as a young innocent girl gets overwhelmed in the temptation of a dark force, which in result leads her to her downfall. A mystery occurs, where she takes a bite into an apple that was a forbidden treasure and now she must pay the price, and so does everybody else…

Age Rating and audience appeal:

We have decided to rate our film a certificate 15 as the film includes some violence, imitable behaviour and little touch into the genre of horror.

Together, we have thought of our possible target audiences:

The primary audience would be: Thriller film fans as they will be the ones who will be appealed to first, they will be the group of people who would want to watch the film before any other people. Our secondary audience would be teenagers or Disney teenage fans as Snow White was one of the most popular childhood Disney movies and the secondary audience would want to watch it.

First two minutes of the film:

(Will be shown in the powerpoint - the powerpoint wasn't too detailed as it was quite rushed since we decided on to use a powerpoint whilst pesenting our pitch the day before, and we didn't want to just put chunks of text into the powerpoint as it would have been difficult for the audience to read everything in a short space of time.)